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Good morning. Marvel's Editor-in-Chief laid out the publisher's 2027 roadmap to retailers at NYCC, a celebrity chef officially enters the X-Men universe, and fans wonder why Wonder Woman's 85th birthday passed without fanfare.
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Marvel Editor-in-Chief Steve Wacker delivered a comprehensive address to retailers at New York Comic Con's Retailer Day, outlining the publisher's upcoming plans and strategic direction. The full speech, covered by The Comics Beat, offered rare transparency into Marvel's thinking as the industry navigates digital transitions and evolving reader expectations.
The timing is notable given Marvel's concurrent announcements at the show, including the Marvel x Kadokawa manga initiative launching with I Am Iron Man by TERU, and the Star Wars: Ahsoka comic timed to Disney+ Season 2. Wacker's remarks came days after Marvel confirmed the December shutdown of Marvel Unlimited in favor of the WEBTOON-powered replacement app.
Marvel also unveiled a 2027 Spider-Man crossover event pitting Peter Parker against Miles Morales, plus teased what appeared to be a One More Day storyline reference in a new Avengers trailer shown exclusively to NYCC attendees. The breadth of announcements suggests Marvel is preparing a content surge even as it overhauls its digital distribution infrastructure.
Retailers face uncertainty balancing print orders against the new digital app's 30-day window between print and digital availability. That compressed timeline puts pressure on stores to drive initial sales before readers can access titles digitally, a shift from Marvel Unlimited's six-month lag that historically protected new-release margins.
Why it matters: Wacker's speech functions as a bellwether for how Marvel will balance its print retail partnerships with its new WEBTOON digital platform. Retailers ordering for spring 2027 need clarity on release windows, exclusive content, and whether Marvel will maintain print-first positioning or accelerate digital access in ways that undercut physical sales.
Read at source (The Comics Beat) →
Celebrity chef José Andrés officially joins the X-Men in 2027 Marvel confirmed that José Andrés, the humanitarian chef known for World Central Kitchen disaster relief, will appear as a character in the X-Men roster beginning in 2027. The announcement was made on Seth Meyers' late-night show, marking an unusual real-world-to-comics crossover that inserts a living public figure into Marvel's mutant universe. Read at source (Bleeding Cool) →
Wonder Woman turns 85 with muted recognition from DC Wonder Woman's 85th anniversary passed this month with limited celebration from DC Comics, prompting fans to question why the milestone received less attention than other marquee character birthdays. The Comics Beat notes the contrast with DC's treatment of Batman and Superman anniversaries, which typically feature special issues, variant covers, and promotional campaigns that drive collector interest and retail traffic. Read at source (The Comics Beat) →
Shops receive surprise Skybound ashcans for Turok, Transformers, G.I. Joe Comic retailers discovered surprise ashcan editions of Turok, Transformers: Bumblebee, and G.I. Joe in recent shipments from Image Comics and Skybound. The unannounced promotional books preview the Skybound Visions line launching in January, giving stores early material to gauge customer interest before committing to full orders on the new licensed miniseries. Read at source (Bleeding Cool) →
Frank Miller's The Dark Knight Returns hits 40-year mark Batman: The Dark Knight Returns reached its 40th anniversary, with The Comics Beat revisiting the 1986 Frank Miller series that redefined superhero storytelling and remains a perennial back-issue seller. First printings of the four-issue limited series continue to command premiums in high grade, and the book's influence on both comics and film endures decades after publication. Read at source (The Comics Beat) →
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Selling an inherited collection.
If you inherited a longbox and just want it sold, don't take the first offer across the counter. Part V of the 2026 Comics Guide is the inherited-collection playbook. Part VI covers selling through shops, cons and shows. Part III explains why Media Mail gets packages sent back.
What’s in the 2026 Comics Guide →Social Trends — coming soon. We are building out real-time social buzz tracking for the hobby. Check back soon.
 | ★ Marquee find Amazing Spider-Man 19 CGC 9.8 (1964 Marvel Comics) Silver Age 1st Appearance KEY$17,500 · CGC 9.8, high grade, key/1st app. View on eBay → |
 | Key · Top Pick New Mutants # 87 CGC 9.8 WP Marvel 1990 1st Appearance Cable Custom X-Men Label $549.99 · CGC 9.8, high grade, key/1st app. View on eBay → |
 | Key · Top Pick DAREDEVIL #232 ◉ CGC 9.8 WP 1986 First Appearance Nuke Frank Miller 👀$85 · CGC 9.8, high grade, key/1st app. View on eBay → |
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The best in influencer marketing. Pull up a chair.
Consider this a personal invitation to the Return on Influence Festival '26. A full day of influencer marketing, with the people running some of the best programs in the world.
On the lineup:
Zaria Parvez, DoorDash
Elfried Samba, Butterfly Effect
Meredith Dieh, goodwipes
Lucy King, Hormbles Chormbles
Maya Shaff, ŌURA
Georgia Humphries, Stanley 1913
Leah Walker, Adobe
and many more
It's free, it's online, and you'll take away something you can apply to your job the very next day. (Or the day after. We're not your boss.)
October 21, 2026, 10 am – 5 pm ET.
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